Erick Betancourt

Erick BetancourtErick BetancourtErick Betancourt
  • Home
  • About Me
    • My Career
    • Beyond Work
  • Experience
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  • More
    • Home
    • About Me
      • My Career
      • Beyond Work
    • Experience
    • Skills
    • Sample Work
    • Contact

Erick Betancourt

Erick BetancourtErick BetancourtErick Betancourt
  • Home
  • About Me
    • My Career
    • Beyond Work
  • Experience
  • Skills
  • Sample Work
  • Contact

Building Teams, Systems, and Processes That Actually Deliver

Creative Operations & Agency Leadership

  • Building and leading global in-house creative, studios, and project management teams
  • Working closely with creative and marketing leaders to turn priorities into great work
  • Improving how teams collaborate, manage workloads, and deliver creative projects

Organizational Design & Transformation

  • Helped grow Salesforce's creative organization from 40 to more than 800 people
  • Built and managed global teams of 90+ program managers
  • Developed the processes, tools, and team structures needed to support growth

Global Programs, Events & Production

  • Oversaw portfolios of 1,000+ active marketing, creative, digital, and event projects
  • Led teams supporting global events, including Dreamforce and Salesforce World Tours
  • Managed resource planning, schedules, competing priorities, and executive reporting

Strategic Partnerships & Business Operations

  • Worked across Marketing, Creative, Product, Development, IT, Finance, and Procurement
  • Managed relationships with internal studios, agencies, production partners, and vendors
  • Oversaw budgets, forecasting, vendor relationships, and operational improvements

Technology, Systems & AI

  • Led rollout and integration of project management platforms, workflows, and automation
  • Experience with Salesforce, Wrike, Jira, Smartsheet, and Mavenlink
  • Exploring ways to use AI to improve creative workflows, reporting, and team efficiency

Talent, Culture & Leadership Development

  • Hired, coached, and developed PMs and operations leaders across global teams
  • Built onboarding and training programs to help teams grow and work more effectively
  • Build collaborative teams where people can do their best work


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