About Erick
Executive Overview
Erick Betancourt is a delivery and operations leader with deep expertise in building and mentoring high-performing teams, designing scalable production processes, and optimizing tools and workflows to drive consistent results. He is known for aligning people, process, and technology to help organizations execute effectively at scale.
He currently serves as Principal Consultant at Betancourt Consulting Group, where he advises organizations on team design, delivery operations, and production transformation. Erick is also a Founding Board Member of the US AI Council, a startup developing a certification platform for accountable and responsible AI development, where he contributes strategic leadership at the intersection of governance, technology, and workforce readiness.
For nearly a decade at Salesforce, Erick served as Senior Director of Creative Operations, where he built and led a global organization of 90+ program and operations managers. He helped oversee the delivery of Salesforce’s most complex and visible initiatives, including Dreamforce, while managing a portfolio of more than 1,000 concurrent creative marketing projects. His focus was on scaling marketing production, implementing governance and operational frameworks, and enabling executive leadership with clear, actionable insights.
With more than 28 years of experience, Erick began his career as a webmaster in Miami before relocating to San Francisco, where he led project management and production operations across web, digital, and interactive marketing. He has held leadership roles at agencies including SF Interactive and Tribal DDB, supported Fortune 500 brands such as adidas, Virgin America, and Genentech, built global teams in Vietnam and Canada, and most recently served as Chief Delivery Officer at Ahura AI.
Life Beyond Work
Two wheels, great people, and giving back.
Bicycles have been a big part of my life for decades. From competitive racing and exploring trails to coaching kids and building places to ride, cycling has given me incredible experiences, lifelong friendships, and a strong sense of community.
Over the years, I've found just as much satisfaction in giving back as I have in riding. Whether it's building trails, volunteering at races, coaching young riders, or getting more families walking and biking to school, I love being part of something that brings people together.
I'm especially passionate about making our communities safer and more accessible for everyone, particularly kids. I've been fortunate to work alongside some amazing people and organizations who share that passion.
Community Involvement
- Town of Fairfax Bicycle & Pedestrian Advisory Committee
Advocating for safer streets and better bicycle and pedestrian infrastructure. - Safe Routes to School, Walk & Roll Program
Organizing school events and encouraging kids and families to walk, bike, and roll to school. - Marin County Bicycle Coalition (MCBC)
Supporting bicycle advocacy and safer cycling throughout Marin. - Marin Municipal Water District (MMWD)
Supporting trail maintenance and stewardship of our local open spaces. - Friends of China Camp
Helping maintain and protect the trails and outdoor spaces we enjoy. - Marin Trail Stewardship
Building and maintaining trails for future generations of outdoor enthusiasts.
More Than Just Riding Bikes
For me, it's about showing up, getting my hands dirty, and giving back to a community that's given me so much. Most importantly, it's about helping make our roads safer, cycling more accessible, and giving kids the freedom and confidence to explore the world on two wheels.
And if we can have a little fun and adventure along the way, even better!