About Erick

Erick Betancourt is a delivery and operations leader with deep expertise in building and mentoring high-performing teams, designing scalable production processes, and optimizing tools and workflows to drive consistent results. He is known for aligning people, process, and technology to help organizations execute effectively at scale.

He currently serves as Principal Consultant at Betancourt Consulting Group, where he advises organizations on team design, delivery operations, and production transformation. Erick is also a Founding Board Member of the US AI Council, a startup developing a certification platform for accountable and responsible AI development, where he contributes strategic leadership at the intersection of governance, technology, and workforce readiness.

For nearly a decade at Salesforce, Erick served as Senior Director of Program Management and Operations, where he built and led a global organization of 80+ program and operations managers. He helped oversee the delivery of Salesforce’s most complex and visible initiatives, including Dreamforce, while managing a portfolio of more than 1,000 concurrent creative marketing projects. His focus was on scaling marketing production, implementing governance and operational frameworks, and enabling executive leadership with clear, actionable insights.

With more than 28 years of experience, Erick began his career as a webmaster in Miami before relocating to San Francisco, where he led project management and production operations across web, digital, and interactive marketing. He has held leadership roles at agencies including SF Interactive and Tribal DDB, supported Fortune 500 brands such as adidas, Virgin America, and Genentech, built global teams in Vietnam and Canada, and most recently served as Chief Delivery Officer at Ahura AI.